Tag Archives: social media

Plumbing ROI

Posted in General, Publishing

At the NLab Social Media conference there was, almost inevitably, a steady undercurrent from the assembled business types . It goes like this: but how do we make money? Sara mentioned buzzword bingo. How about this for a buzzword: monetize. Money being wasted, time being wasted; earnest new media consultants, saying “yes [...]

Buzzword burnout

Posted in General

I’m at my second conference on Social Networks in two weeks. I am at severe risk of buzzword burnout and if anyone asks me again whether I am twittering this conference I cannot be held accountable for my actions.
The conference has been cleverly self-knowing and instituted a game of buzzword bingo, which most people had [...]