In Here
ARGs are maybe seven or eight years old, if we take The Beast as a starting point. A few things are becoming clear: they are, conceptually at least, one of the hottest things around; they are a genuinely exciting web native form of storytelling; there is the glimmer of a business model behind them [...]
ARGitrage #2
on 31 October, 2008 – 10:35 am
Posted in Development, General, read/write culture
Games, Worlds, Simulacra, Virals: Part 2
on 14 January, 2008 – 6:12 pm
Posted in General
It all started with a trailer running before showings of last summer’s blockbuster Transformers. Handheld, seemingly amateur footage of a party in downtown Manhatten. Lights go out and suddenly a huge roaring resounds across New York. Before long explosions are flattening the other side of the island and the Statue of Liberty’s head [...]
