Tag Archives: 2009

Myopia: A Tale of Two Companies for 2009

Posted by Michael Bhaskar on 8 January, 2009 – 5:28 pm
Posted in General, Publishing

In 1960 the economist Theodore Levitt wrote an influential essay in the Harvard Business Review entitled “Marketing Myopia”.  In it he discussed the parlous decline of the US railways in the twentieth century. Decimated by the widespread use of automotive transit,  by the 1960s the railways were a shadow of their former selves- broken and [...]

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