Category Archives: Reading devices

Author meets the future: how electronic is it?

We invited one of our fave authors, David Hewson, to blog his experiences using a Sony Reader over the next week or so. David’s hardly a technophobe, but on the other hand he ain’t no geek. Here’s the first of his guest posts as he begins his journey into ‘digital reading.’

Back in the mists of time when I wrote about technology for the Sunday Times I once asked Bill Gates about ebooks. It was at a press event in a house in Gramercy Park New York, circa 1995 when the Microsofties were trying to prove to the world that they were family-friendly by launching a bunch of products, some successful, some disastrous, aimed at the home, not the office.

Mr Gates (who had allegedly somewhat ruined the atmosphere by referring to children in one interview as ‘basic subsets of the family entity’) was, for once, up for any question I could think of. So I wondered if he thought we would all be abandoning paper to read books and newspapers on screen before long, fully expecting a technophiliac answer predicting the death of print everywhere.

‘No,’ he said, confounding all expectations. ‘We don’t have the technology and we don’t have the need, not for a long time.’

Is thirteen years long enough? On my desk now is Sony’s newly-released PRS-505 ‘portable reader system’, available at Waterstones and a variety of other outfits – if you can find one in stock – for £199. These things have been thrust at journalist, publishers and lucky readers for a little while. But Sony very kindly thought they would shove one at an author too to see what one of us thinks, and I am the lucky scribe.

I’ll be taking it on the road for some promotional events up north this week, and showing it around to people I know to get their opinions too. So look for a couple more posts when I am more familiar with the beast. But first impressions count – as do first prejudices.

To be honest I’ve always felt a little sympathy with Mr Gates’ initial view. I spent a lot of my time staring at computer screens. All of my books are written using a very nifty piece of software specially aimed at authors, Scrivener. Even so I will print out drafts of the manuscript repeatedly and read them with a pen in hand because, let’s say it out loud, reading on screen just isn’t the same.

At least not on a conventional flat screen, which the Sony very much does not have. I won’t bore you with the technology but it is nothing like the flat screen in your TV or computer monitor. This is a kind of electronic ink. A tedious fact in itself were it not for two things: it actually looks very good indeed, sharp and very much like real text. And it has no backlight so the Sony uses no power whatsoever when you are simply reading a page – only when you ‘turn’ to a new one.

How close to paper is it? Very close, particularly in bright daylight (when most electronic screens are utterly readable). The background isn’t as white a you’d expect, and you can’t see much in dark situations where a laptop would be very readable. But it’s a lot better than I expected, and I was quite happy flicking through books very quickly with it indeed.

So there’s the first lesson I learned about the Sony. You need to see it to believe it. Prejudices, for or again, really don’t count for much because this is quite unlike anything else you’ve ever encountered before.

Here’s the second big surprise: the size and feel of the thing. It’s tiny, little bigger than a paperback book, beautifully made, with a sturdy and expensive-looking satin metal shell encased in a cover that feels very like brown leather (which it isn’t). I’ve seen other book readers and they all, let’s be frank, look like calculators that have spent too long in McDonalds. The Sony isn’t plasticky, doesn’t shout ‘geek’ and feels very, very nice in the hand. It’s also, perhaps deliberately, under-featured compared to something like Amazon’s Kindle (which isn’t available in the UK and won’t be for some time). The Kindle has a keyboard, wireless internet and a lot of possibilities.

The PRS-505 is pretty much an ebook reader plain and simple. You can load mp3 files on it (using an external memory card since the built-in memory is aimed at book storage, not music). You can even load your favourite photos and look at them in black and white, though quite why I don’t know. But this is about reading books really, and I rather like that idea. You don’t get distracted by thinking, ‘Let’s just check the email’. It’s also dead easy to use – with buttons for moving forward and backwards in a book, a bookmark button that ‘turns’ the corner of the page to store a location, and some other buttons on the side that let you browse your library (and, a little tip, allow you to go to a page number if you type them in).

The thing comes with a hundred free out of copyright classics such as Moby Dick, Pride and Prejudice, and Dracula. You buy ebooks online from the Waterstones site, download them to your computer, then transfer them to the reader via a simple USB cable. There’s special software to automate this on Windows, though you have to do it manually if you’re a Mac user like me – which isn’t hard. You can also load pdf and Word files on it too.

So first impressions are good, better, to be honest, than I expected. I shall be climbing on board the train to Newcastle with more than a hundred books on this thing, including one of my own, and the first 25,000 words of the book I’m writing now (which you lot won’t see till 2010). Supposedly I can turn 6,800 pages before needing a recharge which ought to set me up for a four-day trip I’d hope.

Next week some time I’ll tell you what it feels like after a couple of days.

Pan, Stanza and the iPhone

We’re very excited that from today, if you have downloaded Stanza on your iPhone, you’ll be able to read excerpts of some of our titles on the iPhone. We’ve forged a partnership with Lexcycle, the creators of Stanza (which has half a million downloads). What’s more because the full version of these titles are available to download DRM free from our website, they can be loaded into Stanza Desktop software and synched with the iPhone. Check out www.panmacmillan.com/iphone for more information.

Unfortunately at this stage you can’t actually download the full text of our books book direct to your iPhone- instead you have to download them onto your PC from our website and then synch them with your iPhone. We understand this is a limitation and Lexcycle are looking at ways of improving the user experience. At the moment we have only a small range of titles available but we expect this to grow as we persuade more authors this is a good idea. We are really excited about the potential of the iPhone and other mobile devices as readers. They are portable, easy to use, with decent, large screens. Crucially they are already owned by millions- no one has to go out and buy a dedicated reading device to enjoy ebooks in this way.

Stanza is an app we have been following closely since the launch of the app store. We think it will continue to be a great success, continuing to drive forward the development of reading applications. Do check out the excerpts and let us know what you think. This really is only the beginning and is a learning experience for us all.

pan-lexcycle-press-release

Crunched: the Next Generation

Everyone seems to be writing about how the economic crisis will affect their small part of the world, so I think I should do to, especially now that Robert Peston has transcended to a higher state of being and will be unlikely to comment on ereaders. Usually this would be a little too obvious but the reason I felt compelled to write is that at the exact same time half the world’s banks spontaneously combusted the next generation ereaders emerged like new born defenseless hatchlings into the cruelty, pain and danger of the grown up world. Awww.

iRex announced the new iLiad. It’s big, (10.2″ big), shiny, comes with a touch screen and costs what, even in times of boom and plenty, would be considered alot: $849 with wifi (not 3G). So in the UK probably £849. Without wireless. Still, designed with the business user in mind it looks good and might work.

Then Sony announced their new reader, the PRS 700. And, praise be, it comes with a touch screen, looks shiny and new, keeps the cool leather case; alas, shame be upon it, there is no wireless connectivity. Price point = $399, you do the maths for the UK version.

If all this excitement wasn’t enough leaked pictures started appearing of a new, shiny, sexier(ish) Kindle, making a perfect storm of new ereaders that between them mark round 2.0 in the long hard road to flawlessly desirable ereaderdom, even if we don’t know whether the Kindle pictures are real or not. For fun we can assume they are.

The irony is of course that every economic chart currently resembles a cliff or at least the bad side of a relativelty steep mountain. There has been much talk of how publishing might be “recession proof“; of how sales are up due to Super Thursday and the impending Frankfurt Bookfair will be as big, glitzy and money spendingly awesome as ever. To my mind such talk sounds a bit like the commercial equivalent of waving a big red flag at a big angry bull, but no matter. Book publishing has always survived previous recessions roughly in tact so it’s fair to assume the same will happen this time round. We can assume that demand for books will not be as elastic as for Ferraris and second homes in Hampshire.

All of which might suggest that there is great potential for ebooks at this juncture, as there is a flexibility inherent in the format that allows for greater responsiveness to market conditions and experimentation in commercial models. All of which is fine, but won’t really matter if nobody buys any ereaders, the principle consumption vehicle for ebooks. Articles on consumer spending are a plethora of dark clouds and the ereaders, as a reasonably large discretionary spend on a unique piece of functionality, are caught up in the high street maelstrom. All three of the ereaders announced may fall into a category of goods savaged as the credit crunch carries on crunching with the result that ebook forecasts have to be revised for 09. Demand is, one would think, fairly elastic for an iRex iLiad.

It comes at a sensitive time for digital publishing as the industry finds a toehold in reader’s imaginations and retailer websites. This is an area of publishing that has never experienced a recession and divining what impact it might have is like guessing which bank will fail next- a matter of luck as much as judgement. Charlie Stross has written that no one knows what a web 2.0 recession looks like. Not a 20th century one seems a safe answer, if such an answer can be said to exist. Credit to the manufacturers they have all, by the looks of it, upped the stakes in terms of the quality and functionality of the next gen readers. We have to respond in kind by making sure that our products are available and of high quality- books that are worth investing in, worth skipping a restaurant and staying in for and easy enough for anyone to do so. Ebooks have to be as good as their print cousins- and better.

The long winded message of this article can be summarised fairly easily: to ensure that the just announced next gen of ereaders doesn’t fail, manufacturers will have to seriously consider cutting price points in reaction to the (real and anticipated) collapse of consumer demand as a result of the crunch. While ebooks will be robust enough without it, they could really start kicking ass if we get a bit creative.

Apologies to anyone immeasurably bored of hearing the words “credit crunch” and “economic crisis”. You are not alone.

the future is a foreign land

Timo Hannay has shared his personal perspective on the business of publishing now over at his Nature web publishing blog, Nascent – link

It’s almost as hard for a publisher to become a technology company as it is for me to become Japanese. But if we’re in the business of information – and we are – then mastering information technology isn’t an optional extra, it’s central to our future. In taking on this challenge, I think we would do well to apply the mindset that has served successful real-world immigrants so well:

  • Learn the language(s)
  • Respect new cultural norms (where possible, don’t sue your customers)
  • Suppress any sense of entitlement (onus is on us, “Only the paranoid survive” – Andy Grove)
  • Work hard
  • Listen, learn, adapt

This may sound like a humble posture, and in some ways it is. But as for real-world migrants this humility will be our strength.

Skills in the Digital Era part two

The Society of Young Publishers evening on Wednesday proved to be very illuminating, and it turned out that I agreed with everything Chris Meade had to say, especially about the importance of the creative roles in digital media, although from the other side of a five-year cline, and had anticipated some of his conclusions in my talk. Speaking as a trade publisher, I argued that although editors in our part of the archipelago needed new knowledge and understanding, as they always have, they didn’t need new skills, and I outlined ten key islands of knowledge, five collaborative and five individual. A few people asked if they could have a copy of the talk, so I’m posting it here. The first part sets out some general ideas, the second part looks at how to apply the ten points specifically to the creation and publication of eBooks.

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It is a little bit exciting, I must admit

Michael beat me to it last week, but I wanted to reflect further on the Waterstones / Sony ebook launch last week. Anecdotally, Waterstones store staff report a great deal of interest from customers, and the rumour mills (or well-planned leak??) put a *correction: five* figure number on the Sony Readers sold by the morning of Thursday 4th September.

As I’m sure all of those working in the digital publishing departments of trade publishing houses will agree, it’s nice finally to have a major high street bookselling brand pitch itself into the ebook ring so wholeheartedly – and the Sony device is the most compelling (and competitively priced) there is of the dedicated devices so far available here in the UK. I must say it did make my heart leap just a little bit to see huge POS displays promoting the Sony Reader and the associated ebook catalogue from Waterstones in the Tottenham Court Road and Piccadilly branches, and it was fun to go in and do some underground detective work to discover that the Waterstones staff seemed quite clued up about it all.

There has certainly been an uplift on direct sales of ebooks from our own web site over the weekend, although this may well have something to do with our our promotion of eight non-drm’d SF books which started last week. It is also bringing out terrible trainspotting tendencies in me as I find myself wanting to look at our web-based sales analysis tool on a regular basis…

As for the press and publicity; well, the media seems to have gone mad for it, don’t they? Not always in a positive way, but based on the premise that all publicity is good publicity, great timing, Sony and Waterstones! Launching on the back of silly season and given the choice of a piece about a ‘potential revolution in reading’ or another funny animal story, Sony seems to have won every time. However, as Diane Shipley has written on the Picador blog here, it would be nice to see a little more excitement in the media, a little less of the wrinkled noses.

Of course, I still believe the future of books on screen is not going to be dominated by a single, dedicated reading device. I don’t really believe the Sony reader is the killer device or even a killer device, but it’s certainly making an impact on the media and consumer imaginations. And I am becoming quite fond of mine. Reading will no doubt continue to take place across a variety of mediums dependent on the reader’s personal lifestyle, preferred existing gadget(s) and tendency towards paper sniffing – or not.

And now for a little grumble: it would be really, really be nice if you could actually search the Waterstones ebook site by author / title / ISBN / keyword rather than having to browse the category or bestseller pages. Harrumph.

10 Reasons Not To Write Off Reading From A Screen

Below is a post I recently wrote for the new Writer’s Handbook blog- well worth looking it for aspiring and established authors alike. Much of the material comes from an earlier post for the Digitalist condensed into a more digestible format.

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Tethered Reading

The recent noise about the iPhone highlights a trend recently discussed by Jonathan Zittrain in his book The Future of the Internet; namely how “generative” IT platforms are giving way to closed “tethered” appliances. The iPhone is such a device, in that it is ultimately policed by Apple and is capable of being controlled by them.

Zittrain acknowledges the benefits of tethered appliances in an age when the internet is becoming increasingly dangerous but he raises a few spectres of what might result from a world dominated by tethered appliances, where the openness and flexibility engendered by neutral networks and development platforms, an openness that has lead to an unprecedented flowering of productivity and creativity, gives way to greater manufacturer control.

While the threats are many and various it occurred to me that there is an implication for publishing. Imagine you are reading a book on a tethered device like an iPhone or an Amazon Kindle. Both of these devices are connected to Apple and Amazon and are capable of being remotely updated. Imagine you have bought a book which is stored on the said device. Imagine the book is labeled libelous or in some way defamatory, inflammatory or otherwise in contravention of the law and is ordered to be removed from sale.

If you own the print copy then whilst the book can be stopped from selling anymore, you can still possess your own copy. The object still exists and stands as its own testimony and historical record.

On a tethered device that is not necessarily so; as Larry Lessig has noted “Code is law” and the book could be erased as the system operators, having that capacity, are legally coerced into doing so. This has implications not just in terms of ownership of digital materials but has a wider import in terms of how tethered appliances could shift the nature of discourse and alter our understanding of history.

While this is clearly an extreme and hypothetical situation, it’s nonetheless something to think about.

Work in progress

The blogosphere has been buzzing since the App Store launched over last weekend with comments about ‘dozy publishers’ who have missed a great opportunity to make their books available on the iPhone. But apart from a few digital PR points scored against competing publishers, there doesn’t seem to me to be any huge value in first mover advantage here for publishers, unless we want to make the decision to become software developers.
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XO2

XO2I’ve been following the One Laptop Per Child project with great interest and was thrilled when the first pictures of the XO laptop were released. The design was so clever, robust and practical and I thought at the time, really, you couldn’t do much better.

Since then, things have not all gone the right way for OLPC and the XO. The target of 100 million orders in 2008 has not been met – 600 thousand have been sold. The cost of the laptops – intended to be $100 – has been more like $200. There have been problems finding the right partners (erm, no-one say Intel) and the right package – the package that governments will buy millions of. Governments are reluctant – the latest move is to include Windows as an OS option, and it is hoped this will make some purchasers more comfortable with the compatibility of the machine (sounds like OLPC needs a ’switch to an XO’ campaign).

Despite all this, there have been exciting stories emerging from the laptop trials in Nigeria and Brazil, and I think the vision was glimpsed again in the first use of this device – just as the vision was glimpsed when the little laptop with green ears and a handle was first introduced to us. I loved that the laptops had an effect not just on the children, but on their teachers and their parents too.

“Pupils go even beyond what I can teach in the class. It’s a very interesting thing to use. I personally have a better idea about teaching… We discovered that giving them time to discover something and to do it in their own way, they feel more happy and they are so excited in using it that, ‘Yes, I discovered it! Yes, I can get it!! Yes, I can do this on my own!!!’ Teaching is getting more interesting and less stressful.” — Mr. O., Galadima School, Abuja, Nigeria – link

Recently, the platform – Sugar – was spun off for separate development for other devices. Now, the BBC reports that there is a new design from the One Laptop Per Child project, the XO2.

The XO2 is immediately appealing, and has a bit of the iPhone wow factor, I think, presenting itself more as a book than a laptop. Being electronic, that makes it more like an eBook reader than a laptop.

The new version loses the green rubbery keyboard, sporting instead a single square display hinged at its centre.

This allows the device to be split into two touch screens that can either mimic a laptop with keyboard or the pages of a book.

“Over the last couple of years we’ve learned the book experience is key,” he said.

The idea is for several children to use the device at once, combining the functions of a laptop, electronic book and electronic board.

Having two touch sensitive screens that can be used as reader, writeboard, keyboard etc. is a canny move, as it enables the UI to be adapted to the content.

As an eBook reader it is ideal and another example of the power of combining digital lifestyle elements in a single device. It will have internet connectivity, a manually renewable power source (assuming this feature will persist from XO to XO2), a mainstream OS and various applications, and be able to store up to 500 eBooks. And it will be cheaper, projected to cost $75 and be available in 2010.

Update: Teleread have posted an interesting piece about the XO2, opening up the idea of the XO2 as a way for Microsoft to get back into the eBooks game. [Thanks, P.]