I thought I would write a quick update on the redevelopment of panmacmillan.com since the initial launch in early 2012. We've been building upon and extending the web platform substantially over the last year.
Homepage and navigation refresh
The most noticeable change has been the recent homepage refresh which has given us more flexibility on the type and quantity of content we can post. Based on user feedback and analysis of the analytics we have updated the navigation so it is now sticky; this means the user always has an easy reach to navigation bar and search.
These updates also pave the way for the upcoming mobile updates, which I'll post more about as we approach the launch.
Landing pages and microsites
We now also have the ability to roll out landing pages and simple microsites quickly and cost effectively using our new web platform. Our first microsite was for the Tony Robinson Weird World of Wonders game (7 million plays to date) which we produced with Aardman Digital. Having a single platform for microsites and landing pages means we can develop new functionality which will benefit all current and future microsites and pages.
The microsites make full use of all the widgets on the web platform. When we update for mobile they will also benefit from this new functionality. We have also used web fonts to enhance the design of the pages.
After announcing our plans to make the Tor list DRM-Free we added the ability to buy DRM-free ebooks directly from our website. We store the books for users in their My Pan Macmillan account so they can re-download if needed in either .epub or .mobi formats.