Hitchhiker homepage takeover

On 12 October 1979 the most remarkable book ever to come out of the great publishing corporations of Ursa Minor (and Earth) was made available to humanity – The Hitchhiker’s Guide to the Galaxy. Pan Macmillan is celebrating thirty years of planet-hopping comic genius with the publication of special editions of Douglas Adams' iconic books. In the digital department we've staged a homepage takeover of panmacmillan.com with a special Hitchhiker's 30th anniversary page showcasing the new editions, and adding some extra fun stuff as well, including an iGoogle theme, Marvin the Paranoid Android tweeting (follow @marvinsmoan, although we can't promise he'll cheer you up!), and an animation of Marvin getting stuck in to his DIY sticker cover.

The new editions are fantastic, with new forewords and previously unseen material from our publishing archives, including hand-written (and emailed) notes from Douglas Adams. There is also a new children's edition, with a foreword from Eoin Colfer.

And these editions are available in multiple formats - paperback, ebook, audio, and iPhone app.

We're particularly pleased with the iPhone apps, which have been developed in partnership with Missing Ink Studios, using the Eucalyptus reader. We're still working on these - making them more froody - and look forward to announcing exciting details of the updates (which will be available to all users who've already purchased the current apps).

The apps available in iTunes now are the complete texts, with new edition covers and all the archive extras at the back. The Eucalyptus reader experience is top notch and we're very pleased with the result. Links to the iPhone apps are on panmacmillan.com