Cool-er e-reader

Nick sent me a link to the COOL-ER reader, and I have to say I'm impressed. Somehow the launch of a totally new, and if I may say so, totally sexy, device passed me by. This is launching at BEA right now and is available for pre-order in the UK, shipping later this month. They have also got an ebook store ready to launch in the States, with up to 700k titles (so they claim). In terms of functionality it doesn't seem to go beyond the Sony- no touch screen, no colour, no wireless. In some ways this might put it a a disadvantage against the Kindle, but on its side it has the most iPod-esque design of any ereader yet, ADE compatibility, lightness (45% lighter than others apparently) and, from our perspective at least, availability in the UK.

Regular readers of this blog will know that I think ebook readers will only take off in a mass way once they are seriously desirable devices. These are, and hence form an important step. Activity around devices is hotting up. With the recent announcement that Amazon and the newly bought E-Ink corp are working hard at developing colour e-ink screens, the staturation point for ereading devices inches closer.

Repeated for the nth time: it's not about an iPod moment, it's about iPod moments plural. And I think this might just be one.