[see below the fold for the photo] You may remember Benrik from the Facebook app or the Recession Blocker we previously featured on The Digitalist.
Well this is a whole new level. A Benrik super-fan agreed to have himself pasted to an advert on Old Street for as long as it takes. For all I know [...]
Stuck
on 19 November, 2008 – 5:12 pm
Posted in Advertising
ARGitrage #2
on 31 October, 2008 – 10:35 am
Posted in Development, General, read/write culture
In Here
ARGs are maybe seven or eight years old, if we take The Beast as a starting point. A few things are becoming clear: they are, conceptually at least, one of the hottest things around; they are a genuinely exciting web native form of storytelling; there is the glimmer of a business model behind them [...]
real world more fun than the digital one today
on 12 June, 2008 – 12:22 pm
Posted in General
Here at the Digitalist we’re frequently enthusing about experiments taking place in digital publishing, on the web, on mobile and so forth… but today I’m pleased to be able to point to a fun and innovative bit of marketing taking place in the real world – link
Congratulations to Peter James, the police and the Pan [...]
This Application will Change Your Life Development Diary
on 30 January, 2008 – 4:17 pm
Posted in Development, Facebook, General
20th Oct, ‘07: New, inter-company publishing project
Have been asked by James – a colleague here at Nature Publishing Group – to take a look at a trade publishing web project that he is setting up at Pan Macmillan, our sister company. Met with Benrik Ltd and Jon Butler from Boxtree at turkey curry buffet. [...]
Games, Worlds, Simulacra, Virals: Part 2
on 14 January, 2008 – 6:12 pm
Posted in General
It all started with a trailer running before showings of last summer’s blockbuster Transformers. Handheld, seemingly amateur footage of a party in downtown Manhatten. Lights go out and suddenly a huge roaring resounds across New York. Before long explosions are flattening the other side of the island and the Statue of Liberty’s head [...]
