One of the themes that came across most strongly at TOC 2009 was that we publishers all need to think a lot, lot harder about what Readers – with a Capital ‘R’ – want. And we need to get to know them, like, really, really fast. I used Michael Cader’s simple but brilliant words from [...]
Free and fabulous
on 16 September, 2008 – 2:59 pm
Posted in eBooks
It seems that we are beginning to trip over increasingly enlightened authors on the digital frontiers here at Pan Macmillan. Just as we are poised to publish the the seventh novel in David Hewson’s beguilingly atmospheric and addictive Rome series, Dante’s Numbers, David has shrewdly agreed to an experiment to give away the first of [...]
“Creative Business in the Digital Era”
on 20 March, 2008 – 5:16 pm
Posted in Advertising, Copyright, Development, Publishing
On Monday I attended a fascinating day of talks and discussions hosted by the rather wonderful Open Rights Group looking at “Creative Business in the Digital Era“. The Open Rights Group is dedicated to protecting and promoting digital rights at this precarious point in their history, when the struggle between closure and openness is [...]
