Pan Macmillan launches first phase of new website

www.panmacmillan.com - homepage

www.panmacmillan.com – designed for consumers, trade and the media.

The new site at www.panmacmillan.com delivers a web infrastructure on which to build and develop a growing range of direct-to-consumer platforms to support Pan Macmillan’s established and evolving brands, including picador.com and mykindabook.com.

The website was designed by design agency Root, selected after a four-way pitch for their original and striking design. MMT Digital was selected after a five-way pitch for the technical build.

A content-rich Home Page enables visitors to find out about new titles, featured authors and books, with carousel Showcase, Brand New and Featured bars which spin and highlight particular themes and subjects guiding readers to relevant books and authors.

A stand-alone Children's Home Page takes visitors directly on a journey through Macmillan’s wide range of bestselling children’s titles.

News and Events pages with regular updates about author readings and events, and a host of other Pan Macmillan-related activity, take visitors straight through to comment and trailers.

A range of subject pages such as 'Crime & Thrillers', ‘Women's Fiction’ and ‘Science Fiction’, drive visitors to other content and titles around the site. A new “Books You Might Like” feature encourages readers to explore new authors. The site is e-commerce enabled but also features links to a range of retailers.

www.panmacmillan.com - London Unfurled book page with slider

Sara Lloyd, Digital Director, Pan Macmillan said today:

We’re delighted to launch this important first phase of the new panmacmillan.com. We’ve created a hub for our authors, readers and trade customers. We wanted to demonstrate our passion for our authors and titles, and create an environment where readers can find the best information and conversation about our books and authors. The site will act as a place for readers and writers to come together to talk about books when we introduce additional social features into the next phase, and it also delivers us a modular toolkit for quickly developing a dedicated web presence for any campaign or author.

For trade and media, there is a comprehensive “one stop shop” section, offering sophisticated online resources for sales customers, media and rights’ buyers. In this section customers and media can view book pages for forthcoming titles and high resolution book jackets, download book catalogues, order forms, translation and rights’ guides, check rights’ availability for specific titles and, if registered for a bookseller account, access advance information sheets.