Comments on: ARGitrage #2 http://thedigitalist.net/2008/10/argitrage-2/ a blog by the digital team at Pan Macmillan Tue, 15 May 2012 05:14:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Michael Bhaskar http://thedigitalist.net/2008/10/argitrage-2/comment-page-1/#comment-3603 Michael Bhaskar Mon, 03 Nov 2008 09:43:57 +0000 http://thedigitalist.net/?p=290#comment-3603 Very much agreed. Would be interested in seeing some educational ARGs. Would it be over cynical of me to be interested in that by the obvious business model behind them- institutional/governmental customers? Very much agreed. Would be interested in seeing some educational ARGs. Would it be over cynical of me to be interested in that by the obvious business model behind them- institutional/governmental customers?

]]> By: Links for 2nd November 2008 | Velcro City Tourist Board http://thedigitalist.net/2008/10/argitrage-2/comment-page-1/#comment-3573 Links for 2nd November 2008 | Velcro City Tourist Board Sun, 02 Nov 2008 01:01:18 +0000 http://thedigitalist.net/?p=290#comment-3573 [...] ARGitrage #2 [...] [...] ARGitrage #2 [...]

]]> By: Mike Cox http://thedigitalist.net/2008/10/argitrage-2/comment-page-1/#comment-3540 Mike Cox Sat, 01 Nov 2008 00:06:48 +0000 http://thedigitalist.net/?p=290#comment-3540 You make some interesting points about ARGs and I agree whole-heartedly. They are incredibly niche. I was part of the team behind Operation: Sleeper Cell, the Cancer Research UK ARG and part of the point of that was to change ARGs in some way. Our remit, from the www.letschangethegame.org competition, was to actually raise money for the charity, rather than just promote it. I think it's currently doing that, but I'm not sure that it's escaping that niche. One of the more interesting aspects of ARGs that doesn't get quite the same coverage, mainly because they operate at a more local level, are the educational ARGs. There are quite a number of educationalists attempting to use ARGs as a medium for teaching a whole range of topics. The straight promotional ARGs are starting to seem quite tired now, which I think this a really good thing as it is leading to the kind of innovative leaps in the genre of SixtoStart and Jane McGonigal. You make some interesting points about ARGs and I agree whole-heartedly. They are incredibly niche. I was part of the team behind Operation: Sleeper Cell, the Cancer Research UK ARG and part of the point of that was to change ARGs in some way. Our remit, from the http://www.letschangethegame.org competition, was to actually raise money for the charity, rather than just promote it. I think it’s currently doing that, but I’m not sure that it’s escaping that niche.

One of the more interesting aspects of ARGs that doesn’t get quite the same coverage, mainly because they operate at a more local level, are the educational ARGs. There are quite a number of educationalists attempting to use ARGs as a medium for teaching a whole range of topics.

The straight promotional ARGs are starting to seem quite tired now, which I think this a really good thing as it is leading to the kind of innovative leaps in the genre of SixtoStart and Jane McGonigal.

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