http://thedigitalist.net/2008/06/plumbing-roi/ a blog by the digital team at Pan Macmillan Sun, 05 Feb 2012 02:58:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://thedigitalist.net/2008/06/plumbing-roi/comment-page-1/#comment-608 Michael Bhaskar Tue, 24 Jun 2008 13:28:06 +0000 http://thedigitalist.net/?p=170#comment-608 Clive- I'm not sure anyone would deny it! That isn't to say that we are totally reliant on word of mouth, as a word of mouth phenomenon is often underpinned by a strong marketing and publicity campaign. Clive- I’m not sure anyone would deny it! That isn’t to say that we are totally reliant on word of mouth, as a word of mouth phenomenon is often underpinned by a strong marketing and publicity campaign.

]]> http://thedigitalist.net/2008/06/plumbing-roi/comment-page-1/#comment-607 Clive Warner Mon, 23 Jun 2008 16:57:50 +0000 http://thedigitalist.net/?p=170#comment-607 "Arguably the book industry, driven by word of mouth, utilises and exists upon (old school) social networks more than most." - OH, so finally, you admit it, then? “Arguably the book industry, driven by word of mouth, utilises and exists upon (old school) social networks more than most.”
– OH, so finally, you admit it, then?

]]> http://thedigitalist.net/2008/06/plumbing-roi/comment-page-1/#comment-605 Social media plumbing « PR haystack Mon, 23 Jun 2008 12:57:00 +0000 http://thedigitalist.net/?p=170#comment-605 [...] 23, 2008 in PR, Publishing, Social Media Tags: Social Media, word of mouth Nothing to say on this other than yes. That’s exactly what I keep banging on about. Sounds like it was an interesting [...] [...] 23, 2008 in PR, Publishing, Social Media Tags: Social Media, word of mouth Nothing to say on this other than yes. That’s exactly what I keep banging on about. Sounds like it was an interesting [...]

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