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	<title>Comments on: zoom zoom</title>
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	<link>http://thedigitalist.net/2008/06/bookshelf-interface-for-online-bookshop/</link>
	<description>a blog by the digital team at Pan Macmillan</description>
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		<title>By: James Long</title>
		<link>http://thedigitalist.net/2008/06/bookshelf-interface-for-online-bookshop/comment-page-1/#comment-604</link>
		<dc:creator>James Long</dc:creator>
		<pubDate>Mon, 23 Jun 2008 12:21:30 +0000</pubDate>
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		<description>Hi Eoin - I agree it has something of the gimmick about it but I wonder if this is the way online shopping might go... it&#039;s sort of like the coolroom (https://www.coolroom.com/#Coolroom_1) concept... books alone probably won&#039;t win any races but if they branch out into other product categories... for folks with the right connectivity, this *could* be an easier way to shop (needs a bit of smart search and predicitive stuff going on first, I reckon).

The look inside concept, or read/watch now, or invite your friends ... could all be applied to books, DVDs, TV shows, podcasts, games, maps, etc. that are accessed via the shelf.</description>
		<content:encoded><![CDATA[<p>Hi Eoin &#8211; I agree it has something of the gimmick about it but I wonder if this is the way online shopping might go&#8230; it&#8217;s sort of like the coolroom (<a href="https://www.coolroom.com/#Coolroom_1" rel="nofollow">https://www.coolroom.com/#Coolroom_1</a>) concept&#8230; books alone probably won&#8217;t win any races but if they branch out into other product categories&#8230; for folks with the right connectivity, this *could* be an easier way to shop (needs a bit of smart search and predicitive stuff going on first, I reckon).</p>
<p>The look inside concept, or read/watch now, or invite your friends &#8230; could all be applied to books, DVDs, TV shows, podcasts, games, maps, etc. that are accessed via the shelf.</p>
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		<title>By: Eoin Purcell</title>
		<link>http://thedigitalist.net/2008/06/bookshelf-interface-for-online-bookshop/comment-page-1/#comment-603</link>
		<dc:creator>Eoin Purcell</dc:creator>
		<pubDate>Mon, 23 Jun 2008 11:34:13 +0000</pubDate>
		<guid isPermaLink="false">http://thedigitalist.net/?p=172#comment-603</guid>
		<description>Is it just me (and don&#039;t get me wrong, this is pretty) but isn&#039;t this like having a pencil lab?
Why are we recreating the real world online?
Seems a bit pointless to me!
Eoin</description>
		<content:encoded><![CDATA[<p>Is it just me (and don&#8217;t get me wrong, this is pretty) but isn&#8217;t this like having a pencil lab?<br />
Why are we recreating the real world online?<br />
Seems a bit pointless to me!<br />
Eoin</p>
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