Comments on: Manifesto Download

By: pomoc prawna

pomoc prawna — Thu, 29 Dec 2011 17:42:54 +0000

Vielen Dank für dieses Blog-es ist toll! Ich mag diese Art von Menschen, die Wissen mit anderen zu teilen.

By: hava perdesi

hava perdesi — Wed, 12 Oct 2011 06:06:39 +0000

I love your blog and, though I rarely have time to read it, will be sorry to see it go. However, when you say that “A newspaper or magazine would not allow PepsiCo to write articles about global health or nutrition – there is a very clear conflict of interest there” I have to call B.S.

Magazines do this sort of thing all the time, and it’s perfectly OK even under the rules of the Magazine Publishers of America: It’s called advertorial.

I can’t believe I’m actually defending Adam Bly in a public forum, but here goes: SB is a business like any other. You may not have noticed, but even august publications like Scientific American have issues with pages and pages of editorial in the middle written by some corporate or national interest –- and it’s all clearly marked as advertorial. This kind of high-value advertising subsidizes an awful lot of the costs of publishers.

So the real question is (and I have no idea on this count) is the PepsiCo blog clearly marked as sponsored content? Keeping in mind that there are no hard and fast rules for this online, yet, as far as I know….

By: hava perdesi

hava perdesi — Wed, 12 Oct 2011 06:06:07 +0000

Magazines do this sort of thing all the time, and it’s perfectly OK even under the rules of the Magazine Publishers of America: It’s called advertorial.

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By: Merlyn Morgret

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