http://thedigitalist.net/2008/01/games-worlds-simulacra-virals-part-1/ a blog by the digital team at Pan Macmillan Tue, 15 May 2012 05:14:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://thedigitalist.net/2008/01/games-worlds-simulacra-virals-part-1/comment-page-1/#comment-300 Michael Bhaskar Mon, 14 Jan 2008 15:09:08 +0000 http://thedigitalist.net/?p=53#comment-300 Thats the interesting thing: I don't think there is a line. The two are indistinguishable but there is a third element to it as well, in that these viral games are also, I would suggest, an integral part of the actual "main event". Just as the Animatrix informs crucial gaps in the films, so a campaign along these lines is actually content, it feeds into and expands the remit of what the art and the entertainment is. Thats the interesting thing: I don’t think there is a line. The two are indistinguishable but there is a third element to it as well, in that these viral games are also, I would suggest, an integral part of the actual “main event”. Just as the Animatrix informs crucial gaps in the films, so a campaign along these lines is actually content, it feeds into and expands the remit of what the art and the entertainment is.

]]> http://thedigitalist.net/2008/01/games-worlds-simulacra-virals-part-1/comment-page-1/#comment-298 James Long Thu, 10 Jan 2008 15:01:35 +0000 http://thedigitalist.net/?p=53#comment-298 Where do you draw the line between viral marketing and ARG? At what point does a viral marketing campaign turn into an ARG… when there’s the first plot element? Where do you draw the line between viral marketing and ARG? At what point does a viral marketing campaign turn into an ARG… when there’s the first plot element?

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